You want your app and business to be successful, popular, and lucrative, right? Over half of the mobile apps on Google Play get few to no downloads. Most people are locked into a vision that their app ideas are outstanding.
Yet, such thinking, while absolutely normal, is counterproductive. If you have an app idea, stop building castles in the air. Instead, acknowledge a very simple and important fact: Most apps are poorly researched and badly executed. Did you:. To start, analyze your user preferences by looking at the most popular apps in your category on the App Store and Google Play Store.
Take them with a great deal of skepticism. Lots of people try to sell stuff. Instead, look at the free and paid charts in the app stores.
Your goal is to spot trends and analyze them. When you have some data on your hands, ask yourself whether your app idea fits into those trends. However, if you intend to make money with your mobile app, focus upon what your customers want. Ideas run a dime a dozen, execution is everything. A compelling, visually attractive design and a killer user experience are a must nowadays.
Stick to experiences that your users already like based on what popular apps already do , but take that the extra mile. The core principle of design thinking asserts that a user-centric approach to product development encourages innovation, which leads to market differentiation and competitive advantage.
Android and iOS as well as other platforms have very intuitive interface guidelines. They operate in different ways and appeal to different user groups. For example, iOS users typically have a higher income and more education than Android users. If your monetization strategy relies heavily on in-app purchases, an iOS app may be the most profitable platform; however, if you plan to monetize through ad placements, Android might be your best choice.
Remember, the primary objective of any mobile app is to provide users with a solution to a specific problem they collectively face. Users get frustrated when an app works on their iPhone, but not on their iPad, for example. When deciding what platform is best for your mobile app , a key question to ask is: what is the goal and purpose of your application?
Choosing the right platform for your mobile app depends on the app content you intend to create and overall business goals. It comes down to analyzing your target market, and core user demographics to choose the option that best suits your business.
Apps that fail to do this stand to cause frustration amongst users. With the average user taking less than a minute to decide whether or not an app is worth using, a little frustration can be detrimental.
There are a lot of components involved in building an app that offers a great user experience. At a base level, your app needs to be intuitive. Some other examples of poor user experience include:. Successful mobile apps all have one thing in common: they benefit users. If a user is going to use an app repeatedly, the product needs to be useful and offer a great deal of value.
It also consists of understanding the broader context in which users interact and engage. A successful UX design creates solutions that meet the needs of the client, users and ultimately works within the bounds of the technological platforms.
A single crash is more than enough to stop users from ever using it again. In fact, some of the most common negative reviews on app stores are related to apps crashing.
Users have incredibly high expectations for mobile app quality, functionality, and performance. According to a study by Blancco Technology Group BTG , Fifty-eight percent of iOS-based devices suffer from performance failures like apps crashing or components shutting down. App testing must be done thoroughly, with a documented process in place, to ensure that your application is market-ready. An app launch strategy has a significant impact on acquiring and retaining users ; it is a marketing effort that requires extensive research and ongoing work to see results.
To improve your chances of success, there should be an established marketing plan to ensure that every step is made and executed properly in a timely manner. If you want your app to have a high download and user retention rate, it needs to make a good first impression within the first few days prior to launch. This is a critical time to focus on highlighting the value of the app in order to optimize the onboarding process. There will always be room for improvement which makes the mobile app launch a cyclical process that requires reassessment as market demands change.
Recently launched mobile apps should be updated and relaunched regularly to keep users engaged through new updates and features. Mobile app development follows a build-measure-learn process. Setting success criteria and measuring performance provides a long-term direction for your development strategy. There are quite a few success metrics that need to be monitored to gauge the performance of your mobile app. These metrics fall into four distinct categories:.
Mobile app engagement and mobile app retention are two metrics that provide genuine insight into the success of an application. Monitoring engagement and retention metrics will help improve the lifetime value of the app, but arguably one of the most effective ways to ensure successful retention rates is to build a retention strategy into the core experience of the product.
This recent article explains how to take a proactive approach to user retention and how it creates an uncommonly sticky mobile app. After all, while there are millions of apps available, the average person only uses a tiny fraction of them.
Without a doubt, the biggest reason any app will fail to make an impression after launch is if it fails to solve an actual problem. Even gaming apps solve a problem for their users by providing desirable entertainment. Will this group of people be able to take away more value from our app than they can currently get anywhere else?
Can we influence customers to download this app? Ultimately, you have to take a deep dive into the problems your target audience is facing. Consider how you can digitize real-world solutions or improve on other apps. Use social media, focus groups and other resources to identify the top pain points in your niche so you can better understand what your target audience is actually looking for. As the number of smartphone owners increases in the area at breakneck speed, the region represents fertile ground for marketers vying to attract and retain new customers.
As further proof of this, a report by Newzoo ranks countries like Nigeria, Iran and South Africa among the top 30 in the world for the number of smartphone users. Just be mindful that the problems experienced by your domestic consumers could be as applicable overseas. In some cases, with just a little bit of tweaking, your concept could have even greater appeal in a market with less competition.
It is critical to understand the necessity of all the different types of users using your app. Cluttering the signup page and making the login forms difficult to reach will make users leave the app.
Try to keep the login screen simple and make it starkly visible so that visitors can access it easily. Your signup page should also contain an option that lets people sign up on your website using an external account — such as Facebook, Google, Apple or Twitter accounts. This way, users need not go through the lengthy signup process to download your app.
If your app is buggy or crashes all the time, hire a professional company to fix your app before you take it to market. Make sure to have a Crash tracking mechanism to help you prioritize and fix your most pervasive crashes based on the impact on real users.
Pricing strategy The app pricing strategy plays a critical role in getting your app the initial visibility and traction in the app stores. If you have not priced your app appropriately, or there is no way to try your app free before buying, you might end up losing your users. Right pricing strategy can help you build a profitable, successful, and scalable digital product.
No regular updates You have designed an app for your users. If you fail to recognize and incorporate their inputs regarding your app, it can translate into failure.
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