In technical terms it's how many times your feed is requested. Think of it like how many times a website is visited.
As a podcast listener you might be the perfect example to that demonstrates this. When you open your app of choice are the latest episodes ready for you to listen to? Do you listen to them all or only a select few and delete the rest? This is exactly where the pinch point is. This would mean there are three downloads in your analytics dashboard but no listens. Returning to the website analogy, you might click on website but then click off it right away without reading or engaging with anything.
However,not all the files on the web which are available for streaming are also available for downloading. However, if you consider to listen to your favorite show during a long road trip, where your Internet connection is most likely to come and go, downloading is the obvious choice.
This smooth experience of watching or listening to a file without any disruptions is the main reason why many users prefer downloading over streaming. The streamed file, on the contrary, can freeze for some minutes, and interrupt your experience. That usually happens either because of the speed of your internet connection or because of the high traffic on the website where you stream.
While downloading a file is more comfortable, it can be unsafe for your device. When you download a file, you allow it to enter your device.
If the downloading source is not safe, you can become a victim of virus or malware hijacking. So, if you are one of those people, it is a way better solution to listen to the podcast online and not risk the safety of your device. Intuitively, many users think that downloading will take more data than streaming. However, usually, the two processes require the same amount of data, because the functionalities are similar. For both streaming and downloading the file is sent to the device.
The difference is that when you download the file, its copy is saved on the device. And, when you want to replay some parts of it, you will spend additional mobile data for streaming it again. This mainly refers to cases, when there is a restriction for downloading a high-quality file with lower resolution. In these cases, you will spend less data on downloading the file than on streaming it. In the majority of podcasting platforms , the content is streamed by default.
However, if users want to download the podcast episodes or even the entire shows to listen to them offline, most of the platforms will let them do so.
The interfaces and procedures for downloading the podcast might have minor differences in different platforms, but the general steps are the same:. If you have a favorite podcasting channel and want to skip the step of manually downloading each new episode, you can activate the automatic download function. Source: Apple Podcasts Support. Note : If you later turn the automatic download off in the Apple Podcasts app, it will be turned off only for the podcast show you selected.
However, there is an important aspect that you should consider as a podcaster: the analytics. Here are some questions to ask yourself:. Plus get access to my weekly podcasting tips delivered straight to your inbox!
It seems the two topics most people are interested in when it comes to podcasting is money and numbers. This can be disheartening if your numbers are small but if you compare your downloads to what most podcasters are getting your little show is probably a lot more successful than you think it is.
The power of your listeners comes from how much they buy into you and how attached they are to your show. This passion is what means people will subscribe, listen to every episode, turn up to your live events and support your advertisers to make sure you stay on the air.
So, turn up for your listeners, no matter how many there are, and if you keep delivering and promoting content consistently your numbers will grow. Networks are content businesses with full-time staff dedicated to making, selling and promoting their podcasts.
Got any other great ideas for how to promote your show? Write them in the comments below!
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